James Horton

Tag: #ideo

  • 6 Ways To Design A Business

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    James
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    IDEO STORY by Kerry Oconner I asked my students during a class on Business Design at Stanford’s d.school how they might innovate on IKEA’s business. The engineers and scientists’hands rose immediately.“Offer interior design services!” “Launch a more premium brand!” “Take back old furniture as a way to discount the price of new purchases!”Great ideas, no?…